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The Bucknellian

The weekly student newspaper of Bucknell University

The Bucknellian

The weekly student newspaper of Bucknell University

The Bucknellian

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Bucknell professors publish tips for effective ChatGPT use in accounting

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Emily Paine / Bucknell University

By now, most people who have tried ChatGPT have found at least one useful way to integrate it into their lives. Two Freeman College of Management professors provide help to accountants on how to make the most of ChatGPT and other large language models (LLMs) in a new paper published online by The CPA Journal.

Assistant Professor of Accounting & Financial Management Daniel Street, Associate Professor of Practice Joe Wilck in Analytics & Operations Management joined Zach Chism, Instructor of Accounting, Culverhouse School of Accountancy, the University of Alabama, co-authored the paper “Six Principles for the Effective Use of ChatGPT and other Large Language Models in Accounting.”

“Applying these principles will enable CPAs to minimize the risk of this emerging technology while still reaping the available benefits of increased efficiency and effectiveness,” Street says.

The authors recommend many principles to guide Certified Public Accountants (CPAs) as they seek to leverage Large Language Models (LLMs). The first is to develop specific questions and avoid broad requests. The second is to actively integrate yourself into the inquiry and interpretation process by breaking down complex tasks into verifiable subtasks. 

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Additionally, people should understand the contextual boundaries of LLMs and not input private, sensitive or proprietary information unless they have reliable privacy safeguards, while also carefully scrutinizing and recalculating quantitative responses. People should also rely on other sources for factual information, especially for less prominent topics and use LLMs to enhance—rather than replace—human expertise.

“We recommend that CPAs provide LLMs with prompts that are specific, provide the context for the question, explain or define ambiguous terms, and provide an example, if applicable,” Wilck says.

They also wrote that it is critical for CPAs to exercise skepticism and utilize their expertise to ensure that proper concepts have been applied in the output of the LLM.

While the authors recommend that accountants use LLMs to enhance their work, they do not predict the “death of accounting” at the hands of LLMs anytime soon for many reasons. For one, an LLM cannot be relied upon as a trustworthy subordinate or specialist because they fail to comply with professional expertise, objectivity and independence requirements. 

Additionally, LLMs will not be able to exercise the professional judgment of a CPA when it comes to the qualities of decision useful information. LLMs are also unlikely to be able to tailor their responses to the particular institutional features and dynamics of a specific topic, especially if the topic or organization is small or unique, will always be based on historical training data and will struggle to provide clients with innovative, future-oriented advice.

Since beginning their ChatGPT research over the past year, the authors have been asked to provide a summary of the usefulness and impact of LLMs in accounting.

“Some academics and professionals who we speak with wonder if LLMs like ChatGPT are a panacea—after all, there have been widespread reports about its remarkable capabilities—while others dismiss LLMs as unreliable, unhelpful and overblown tools,” Street says. “We believe that neither extreme perspective is accurate. Rather, we believe that CPAs who appropriately incorporate LLMs into their work can improve both their efficiency and effectiveness.”

The authors conclude that appropriately incorporating LLMs into accounting requires a careful, strategic approach. Street also recommends employers evaluate and consider whether this new and evolving technology can improve their organization’s efficiency and effectiveness.

“I hope the advent of large-language models like ChatGPT can reduce the amount of time people spend on text-generation drudgery, freeing up their precious time and energy to focus on tasks that serve society and require uniquely human skills like strategy, creativity, empathy, advocacy and compassion,” he says.

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